We launched improved cohort comparisons in ‘Charts’

RevenueCat provides a comprehensive platform for tracking in-app purchase data, serving as a central source of truth with its Charts feature that automates reporting on crucial metrics such as monthly recurring revenue, subscriber retention, and conversions. The platform has introduced new features to enhance data analysis accuracy over time, including Incomplete Period Styling and Conversion Timeframe selection. Incomplete Period Styling visually distinguishes periods where data is not yet fully matured, using dashed lines and semi-transparent areas, which helps in assessing performance accurately. Conversion Timeframe selection allows users to specify the period within which conversions are considered, facilitating accurate cohort comparisons by equalizing the time allowed for different cohorts to mature. These enhancements aim to provide clear insights into business performance, enabling users to identify key drivers of success and optimize strategies accordingly.