Want a big community? Work out your freemium strategy — Podcast with Shaun Steingold of Momentum Labs

In the Sub Club podcast, Shaun Steingold, founder of Momentum Labs, discusses the limitations of free trials for mobile apps and advocates for the freemium model, which he believes better maintains user engagement by allowing a large community of free users to add value. Steingold argues that free trials often create negative experiences by taking something away from users, thus potentially harming conversion rates. He highlights the power of app stores in offering unparalleled scale and distribution that previously only major corporations could achieve. Momentum Labs capitalizes on this by acquiring apps that are not at the top of the rankings, which allows for significant growth beyond the typical 10-15% seen with top-ranking apps. Steingold emphasizes the importance of understanding how an app fits into users' lives and their emotional journeys, rather than focusing solely on metrics like conversion rates and customer acquisition costs.

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