The ultimate guide to App Store rejections
Blog post from RevenueCat
Apple's App Store provides a vast platform for developers to reach users globally, but navigating its App Review process is crucial for app approval. To minimize rejections, developers are advised to familiarize themselves with Apple's App Store Review and Human Interface Guidelines, thoroughly test apps using TestFlight on various devices, and ensure all app metadata, including privacy policies and terms of use, are correctly linked. Common reasons for rejection include app incompleteness, excessive similarity to existing apps, missing privacy policies, and improper use of in-app purchase systems. For apps with subscriptions, clarity in pricing and terms on paywalls is essential. Developers should also address any issues flagged during the review process promptly, using feedback from reviewers to make necessary adjustments. Additionally, avoiding the use of private APIs and adhering to specific rules for apps targeting children or handling user-generated content are important to maintain compliance. While rejections are sometimes inevitable, proactive measures and understanding Apple's guidelines can significantly improve approval chances.