The beginner’s guide to Apple win-back offers

Apple introduced win-back offers at the 2024 WWDC as a strategy to help developers re-engage churned subscribers by offering free or discounted auto-renewable subscriptions. These offers can be displayed in various locations, such as the App Store, within apps, or through unique URLs, ensuring visibility wherever potential customers may interact with the app. By allowing streamlined purchasing directly in the App Store, this initiative minimizes steps and potentially increases reconversion rates. Developers can configure win-back offers for Apple-approved subscription products using App Store Connect, setting parameters such as offer duration, customer eligibility, and priority. RevenueCat, a popular in-app purchase server, supports these offers by providing tools to track and analyze their performance across different platforms, facilitating the optimization of win-back strategies for developers.