Subscribers Are Your True Fans

Kevin Kelly's concept of "1,000 True Fans" suggests that creators only need a small, dedicated fanbase to make a sustainable living by earning a modest profit from each fan. This idea extends to app developers, who can benefit from subscription models that provide recurring revenue and allow for continuous updates, instead of relying on one-time purchases which often fail to capture the app's ongoing value. The evolution of app monetization has shifted from one-time purchases to freemium and subscription models, aligning incentives for both developers and consumers by ensuring ongoing improvements and support. While consumers may express frustration with subscriptions, they often appreciate it when they perceive value and innovation, making them more inclined to invest in apps that enhance their lives. Developers are encouraged to focus on cultivating true fans who genuinely value their apps, which can lead to niche success without the pressure of topping app store charts. RevenueCat supports developers in this endeavor by providing tools to grow subscriber bases and increase revenue, emphasizing the importance of creating value for a dedicated audience rather than chasing fleeting trends.