Navigating RevenueCat’s new pricing for existing users

The recent launch of new pricing by a platform aims to provide developers with enhanced features to facilitate revenue growth, while maintaining the flexibility for users to stay on legacy plans if preferred. This pricing model introduces various integrations and tools such as RevenueCat charts, webhooks, and the Experiments feature, which are designed to optimize customer engagement and conversion rates, potentially leading to significant revenue increases. The new pricing structure offers a pay-as-you-earn model, where charges apply only when monthly tracked revenue (MTR) exceeds $2,500, compared to previous thresholds of $1,000 or $10,000 depending on the legacy plan, with a flat 1% of MTR charged in applicable months. Users on legacy Free, Pro, Starter, or older plans can benefit from new features without upfront costs, though some may face higher charges if their revenue exceeds the new threshold. The platform emphasizes its commitment to helping developers succeed financially, even if it results in a revenue decrease for the company itself, and encourages users to explore the new features for improved app growth.