Mobile Subscription Predictions for 2022

Thomas Petit, an independent mobile growth consultant, discusses the evolving landscape of subscription apps, highlighting key trends and challenges for developers in 2022. He notes that while changes to app store payment rules may allow developers to explore external payment systems, in-app purchases are likely to remain prevalent due to their conversion benefits and user experience. Petit foresees increased regulatory burdens as global guidelines become fragmented, potentially complicating app development across different regions. He predicts a rise in hybrid revenue models that combine subscriptions with additional income streams, as well as gaming apps experimenting with subscription models. Growth strategies will shift towards more organic marketing efforts, moving away from reliance on major ad platforms. Petit also anticipates strong growth in app categories such as content creation tools, health and wellness, and innovative Web3 applications, despite challenges in integrating decentralized systems within platform-dominated environments. Overall, he is optimistic about the subscription app industry's potential for innovation and growth.