Is 2023 the year of opportunity for subscription apps? Podcast with data.ai’s Lexi Sydow

The State of Mobile 2023 report by data.ai provides key insights for subscription app developers, highlighting growth opportunities outside the U.S. despite a 2% overall decline in mobile app spend, primarily due to a decrease in gaming app expenditure, which constitutes a significant portion of the market. Lexi Sydow, Head of Insights at data.ai, discusses in the Sub Club podcast how subscription apps are experiencing resilience and growth, particularly in non-gaming sectors where app spend increased by 6% globally and by 26% in markets like Mexico. The report emphasizes the importance of focusing on dynamic areas such as video streaming and sports, driven by events like the World Cup and the Beijing Olympics, and suggests that apps providing frictionless, personalized experiences are likely to succeed in capturing paying subscribers. The analysis encourages developers to look beyond traditional markets like China, the U.S., and Japan to tap into emerging trends and consumer behaviors in other regions, indicating that the mobile ecosystem's full potential is yet to be realized.