How to use RevenueCat server-to-server events for SKAdNetwork attribution

The guide explores the complexities faced by subscription apps in adapting to Apple's evolving privacy-centric features, particularly SKAdNetwork and the Ad Attribution Kit, and offers strategies for effectively measuring and optimizing marketing efforts. It emphasizes the importance of accurately tracking conversions from trials to paid subscriptions, especially as nearly 70% of subscription apps offer free trials. The guide discusses the challenges posed by SKAdNetwork's attribution windows and the need for apps to implement server-to-server events and silent push notifications to improve the accuracy of conversion tracking. It outlines various solutions, including client-side verification and full integration with Apple's server-to-server notifications, to ensure timely processing of conversion events. The guide stresses the importance of combining local tracking with backend systems like RevenueCat to streamline event management and improve reporting accuracy. The content aims to bridge the knowledge gap between marketing and technical teams, encouraging creative solutions within the framework of Apple's policies.

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