How to strengthen your subscription monetization strategy with CRM: a beginner’s guide

Karan Tibdewal's article emphasizes the importance of integrating Customer Relationship Management (CRM) strategies into subscription-based apps to enhance growth and retention. As subscription apps gain popularity, many focus heavily on pricing, trial periods, and paywall designs, often overlooking the potential of CRM. Tibdewal highlights that CRM has evolved from a mere email dispatch center to a crucial growth function, using mobile CRM (mCRM) to unify user data and personalize user experiences. By employing CRM strategies such as personalized push notifications, targeted email campaigns, and in-app messaging, apps like Headspace, The Wall Street Journal, and Duolingo have seen significant improvements in subscription revenue, reduced churn, and increased user engagement. The article suggests that CRM can help in segmenting users, optimizing paywall design, and enhancing monetization through personalized content and offers. Tibdewal underscores the potential of CRM to provide a competitive edge, encouraging subscription apps to incorporate CRM into their strategies for significant business impact.