How to run a holiday sale in App Store Connect for iOS subscription apps

As Black Friday and Cyber Monday approach, app developers are advised to strategize their marketing plans to capitalize on these major sales events, especially when dealing with subscription apps on the App Store. Unlike one-time purchase apps, adjusting prices for subscription apps can affect existing customers, so developers can consider options like introductory offers, custom offer codes, or creating entirely new products for temporary sales. Introductory offers are easy to set up and automatically renew at standard prices but only apply to new customers. Custom offer codes can be distributed externally and are suitable for both new and existing customers, though they require redemption through a code or link. Creating a new product for sales allows long-term discounts but involves more complexity and maintenance. Developers are encouraged to select the method that aligns best with their business goals and marketing channels while monitoring effectiveness to refine future strategies.