How to optimize subscription apps with CRM

Pierre, a Growth Consultant at Phiture, focuses on enhancing retention and monetization strategies for various app verticals, emphasizing the importance of converting free users into paying subscribers. Subscription-based apps thrive by ensuring the value to users surpasses the subscription cost, often requiring strategic boosts through Customer Relationship Management (CRM) to remind users of premium benefits. Optimizing the user lifecycle via CRM involves personalized messaging at different stages, utilizing channels like push notifications, emails, and in-app messages to encourage subscriptions. Successful subscription optimization hinges on identifying key user lifecycle stages, leveraging in-app messages for testing, and targeting engaged users poised for conversion. While CRM can drive subscription growth, limitations arise from product infrastructure and the need for robust analytics tools to track and enhance subscription KPIs. Utilizing platforms like RevenueCat and Superwall can streamline paywall experiments, ensuring agile monetization strategies that align with user experiences, ultimately boosting retention and revenue.