How to leverage ASO for app growth in 2023 — Podcast with Ariel Michaeli, Appfigures

App Store Optimization (ASO) is a critical yet often overlooked aspect of app growth strategies, as discussed by Appfigures founder Ariel Michaeli on the Sub Club podcast. While many businesses focus on SEO, neglecting ASO can limit an app's potential for discovery and growth in the increasingly crowded app marketplace. Michaeli highlights that although ASO offers less content control compared to SEO, it is indispensable for product discovery, especially for subscription app developers. He emphasizes that ASO requires ongoing effort rather than a "set and forget" approach, suggesting that understanding the app and its competitors is crucial for effective keyword optimization. Furthermore, Michaeli advises focusing on key ASO elements such as app name, keyword order, subtitles, screenshots, and video previews, while noting the importance of ratings over reviews and cautioning against keyword duplication.