How to increase your annual subscription uptake

Converting app users into paid subscribers is challenging, with low conversion rates and market saturation impacting categories such as Health & Fitness. Despite these hurdles, some app categories, including Health & Fitness, Education, and Productivity, excel in converting users to annual subscriptions, potentially due to the long-term goals these apps support and effective conversion strategies. Successful apps like Runna, Mimo, and Freedom utilize techniques such as extended referral trials, genuine limited-time offers, and long-term onboarding messaging to foster habit-building and create a sense of urgency. These methods, rather than simply offering discounts or varying trial lengths, help secure higher annual subscription rates by emphasizing the unique value and long-term benefits of committing to an annual plan.