How to build an onboarding campaign to prevent new user churn with OneSignal + RevenueCat

Subscription apps face significant challenges in converting app downloads into trial starts, with a median conversion rate of just 3.7%, highlighting the importance of an effective onboarding process to boost user engagement and reduce churn. The onboarding process should strike a balance between educating users about app features and maintaining their interest without overwhelming them. Churn, the loss of users over time, is a critical issue for subscription-based apps, as retaining subscribers is crucial for financial sustainability, given the high cost of acquiring new users. Differentiating between user churn and subscription churn can help app developers tailor their strategies, as subscription churn focuses on the loss of active subscriptions. Effective onboarding can take various forms, such as function-oriented, benefits-oriented, or progressive, depending on the app's value proposition and complexity. The integration of OneSignal and RevenueCat offers a robust approach to crafting personalized onboarding sequences, utilizing user segmentation, A/B testing, and targeted messaging to enhance user retention and conversion rates. By employing tailored onboarding strategies and leveraging integration tools, subscription-based apps can effectively address user churn and improve their long-term revenue potential.