How to Build a Great Kids App with Minimal Data — Podcast with Sago Mini’s Brennan Clark

Sago Mini, a Canadian company with over 100 million downloads, has successfully tapped into the kids app market by focusing on engaging both children and their parents within a critical 48-hour purchasing window. The company, which has expanded into physical subscriptions and has an Apple TV+ show, generates 80% of its revenue through Apple, thanks to its emphasis on high-quality, safe content for children. Sago Mini offers three subscription apps for preschoolers and has developed an app for parents to monitor their children's app engagement. Faced with stringent privacy and data management challenges in the children's app space, Sago Mini collaborates with partners and leverages weekly playtesting to maintain a balance between innovation and compliance. In a Sub Club podcast episode, Brennan Clark, Director of Product, discusses the unique challenges of the kids app industry, decision-making with limited data, and the development of a custom SDK by AppsFlyer for Sago Mini.

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