How Mojo achieved a remarkable 60% increase in ARPU in just five months

Mojo experienced a significant 60% increase in ARPU7D over five months, largely by shifting focus from Instagram Stories to Reels and implementing strategic monetization experiments with minimal engineering resources. Bernard Bontemps, Head of Growth, initiated this transformation by proposing a monetization strategy that involved various paywall and pricing experiments, yielding a success rate of over 70%. Key successful changes included presenting the yearly subscription as the default option, adjusting prices based on regional market dynamics, and anchoring users to a monthly price for annual billing, which boosted revenue across multiple countries. These strategies were executed using tools like Superwall, Amplitude, and RevenueCat, illustrating the synergy between product development and marketing. Mojo's product excellence and effective marketing strategies played crucial roles in its organic growth and long-term monetization success. Looking forward, Mojo plans to experiment further with free trial durations, discount campaigns, and pricing strategies to continue optimizing its monetization efforts.