How many subscribers should you expect after one year?

The analysis of over 10,000 iOS and Android subscription apps reveals significant differences in retention rates for weekly, monthly, and annual subscriptions over a year. Weekly subscriptions show a median retention rate of 3%, monthly subscriptions 11%, and annual subscriptions 28%. These findings suggest that annual plans may appear more effective for retaining users and generating revenue, though the optimal subscription length can vary depending on the app's specific product or service. Evaluating retention curves and understanding when customers churn can provide insights into maximizing revenue, as demonstrated by the Greg app, which experienced a significant retention improvement beyond the first year. Additionally, RevenueCat offers tools like a realized LTV chart and a subscription retention chart to help app developers analyze retention and revenue trends effectively.