How Jeff Morris Drives Growth and Monetization in Mobile

Jeff Morris, a former VP of Product at Tinder and current partner at Chapter One, shares his expertise in mobile growth and monetization strategies by emphasizing the importance of achieving product-market fit before focusing on revenue. He advises founders to adopt a flexible approach to monetization by testing various models such as subscriptions and in-app purchases and adapting based on user feedback. Experimentation is deemed essential for growth, with a focus on meaningful creative testing backed by data analysis to understand what resonates with users. Morris warns against copying competitors and highlights the significance of accurate data in making informed decisions. He encourages embracing unconventional strategies and making small but impactful changes to drive performance. His insights underscore the necessity of continuous testing, data-driven decision-making, and resilience to achieve sustainable growth in the app ecosystem.