How Hevy tipped the scales: Insights on reaching two million downloads with Guillem Ros

Hevy, a workout planning and tracking app co-founded by Guillem Ros, achieved significant growth with minimal paid marketing by focusing on product quality and community engagement. With only $15k in ad spend, Hevy reached over two million downloads in four years, half of which occurred in just five months. Guillem, who has a background in app development and triathlon, was inspired by Strava to create a fitness app centered around community. By prioritizing product development over marketing and keeping subscription prices low, Hevy fostered organic growth through word of mouth and app store algorithms. The app's success also hinges on its strong social component, which encourages user interaction and retention. Despite facing competition from larger players, Hevy remains profitable and aims for long-term expansion, with aspirations of reaching 100 million users.