How ElevenLabs builds and grows consumer AI apps without losing speed or clarity

ElevenLabs is renowned for its advancements in voice AI, but its real innovation lies in transforming complex technologies into scalable consumer products, as discussed by Tanmay Jain and Jack McDermott on the Sub Club podcast. The company focuses on simplifying pricing by aligning it with user understanding, which enhances value communication and conversion rates. Unlike traditional structures, ElevenLabs operates through small, autonomous pods that enable rapid iteration and accountability, providing a competitive edge in the fast-paced AI industry. Their approach to launches treats them as compounding assets, integrating earned media with paid growth to create a reinforcing cycle of brand and performance marketing. Additionally, ElevenLabs values clarity in product narratives, often starting with a tweet thread to ensure user-centric clarity before developing features. By using consumer apps as a strategic advantage, the team gains insights that strengthen their platform, illustrating that clarity, speed, and systems are more crucial than hype in scaling products effectively.