How 6 apps used OneSignal to win back users and cut churn

As the app marketplace expands and user attention spans decrease, retaining users has become increasingly challenging, prompting the need for effective re-engagement strategies. Re-engagement campaigns, or "win-back" strategies, target users who have become inactive or are at risk of leaving, aiming to rekindle their connection with the app. Companies like Beach Bum Games, Betmate, YourParkingSpace, Bitcoin.com, Kyivstar, and Ogun have successfully employed such strategies through personalized messaging, segmentation, and targeted notifications using platforms like OneSignal. For instance, Beach Bum Games saw a significant increase in user retention and monetization by implementing automated campaigns that targeted users shortly after their first app exit. Betmate improved ID verification and deposit completion rates, leading to substantial increases in monthly active users and user spending. YourParkingSpace leveraged automated campaigns to transform one-time users into repeat customers, resulting in a dramatic rise in conversion rates and net revenue. Bitcoin.com employed a "Buy Again Journey" to encourage repeat purchases, achieving a notable conversion rate. Kyivstar focused on retention through contextual notifications, significantly boosting monthly active users and revenue. Ogun tackled churn during onboarding with in-app messaging, enhancing retention and engagement. Integrating OneSignal with RevenueCat has further streamlined these efforts, allowing real-time data to facilitate personalized, cross-channel messaging campaigns that effectively re-engage users and prevent churn.