Hard paywall vs soft paywall: How much of your app should be locked?

The blog post discusses the significance of paywalls in app monetization, emphasizing the importance of experimenting with both hard and soft paywalls to optimize revenue. It explains that a hard paywall requires users to subscribe to access most features, offering a streamlined revenue model and higher conversion rates but potentially limiting the user base. In contrast, a soft paywall allows free access to basic features while reserving premium content for subscribers, creating a user-friendly experience but necessitating careful feature selection and a large user base to be financially viable. The text provides examples like FitnessAI and ChatGPT to illustrate these concepts and presents case studies, such as Headspace and Lose It!, showing different paywall strategies and their outcomes. Ultimately, the article underscores the need to guide users to the "a-ha" moment where they perceive the app's value, recommending ongoing optimization and experimentation to find the right balance for each app's business model.