Four months after launching my app, someone offered to buy it: Here’s why I didn’t sell

An indie developer launched Shot Pattern, a golf strategy GPS app, as a passion project without focusing much on business metrics, but within four months, interest from a potential buyer prompted a shift towards valuing it as a business. The developer used organic marketing strategies, especially leveraging social media engagement on platforms like X, to increase visibility and attract high-profile attention, ultimately leading to a purchase offer. Upon reviewing the app's performance metrics, such as trial start and conversion rates, compared to industry benchmarks in RevenueCat's report, the developer realized the app was outperforming expectations and possibly underpriced. This realization, coupled with a successful price experiment, solidified confidence in the app's potential, leading to the rejection of a low purchase offer. The app continued to gain traction, with endorsements from professional golfers and mentions in Golf Digest, affirming the decision to focus on long-term growth and business strategy rather than a quick sale.