“Focus on the problem that you are really passionate to solve” — Francescu Santoni, Mojo

Video-based social media platforms like Instagram and TikTok have spurred a demand for user-friendly video editing apps, with Mojo emerging as a popular choice due to its vast array of templates and high user ratings, reaching over 40 million downloads. On the Sub Club podcast, Mojo CEO Francescu Santoni discussed the app's evolution to over $1 million in monthly recurring revenue (MRR) and shared insights for mobile app developers. He emphasized the importance of abandoning ideas that lack strong engagement, as demonstrated by his pivot from an augmented reality app to Mojo. Santoni highlighted the cost-effectiveness of building virality into an app versus relying heavily on paid user acquisition, and he advised on pricing strategies that might initially annoy users but ultimately capture value from power users. Additionally, he underscored the necessity of strategically choosing which complex challenges to tackle, such as prioritizing AI integration in video editing over customer relationship management (CRM) due to its significant potential for growth and differentiation.