Five takeaways from App Promotion Summit London 2024

At the App Promotion Summit London, diverse strategies for driving growth in subscription apps were discussed, highlighting the success of Grindr's weekly subscriptions in monetizing effectively without impacting monthly subscriptions, thus appealing to a new user segment and outperforming Tinder in revenue per download. Memrise demonstrated the power of AI in content creation and user engagement, suggesting its essential role in helping apps remain competitive. PlantIn's effective web-to-app funnels emphasize the need for seamless user experiences from landing page to onboarding, optimizing revenue through sophisticated strategies. Microsoft's experiments with simple changes in subscription plan presentation, such as reordering plans and price anchoring, indicated significant revenue increases, showing the potential of minor adjustments. Additionally, Headway's empathy-based onboarding process revealed how understanding and responding to user emotions can balance monetization and user experience, leading to increased average revenue per user (ARPU) through personalized app experiences.