Everything publishers need to know about app store fees, guidelines, and compliance

Navigating app store compliance and monetization strategies is a critical challenge for publishers seeking to capitalize on the growing revenue from news and magazine apps. With significant year-on-year revenue increases reported on both iOS and Android platforms, app stores offer a lucrative opportunity but also pose hurdles, such as app store fees and strict compliance guidelines. Apple's introduction of reader apps and the External Link Account Entitlement allows publishers some flexibility to manage subscriptions via their websites, although this choice requires forgoing in-app purchases and thus demands careful evaluation to balance user experience and revenue. Publishers must adapt to these changes, such as leveraging subscriptions over traditional ad revenue and exploring innovative content formats like podcasts or mobile apps, to maintain their market position. Compliance with platform guidelines is essential not just to avoid app rejection but also to ensure a secure, reliable consumer experience. The complexities of these regulations highlight the need for publishers to stay informed and agile in their approach to monetization, whether they opt for in-app subscriptions or web-based alternatives.