Content marketing tips for apps: Seven lessons we can learn from MySwimPro

In the blog post, the author highlights the significance of content marketing in building and growing consumer subscription software brands, using MySwimPro, a swim coaching app, as a case study. MySwimPro successfully leveraged content to create a strong brand presence by addressing customer queries, engaging with communities, and using platforms like YouTube to educate and build trust with users. The narrative underscores that content marketing is a long-term strategy requiring persistence, passion, and adaptability, with benefits extending beyond user acquisition to include strengthening brand awareness and customer service. The author also discusses the challenges of attribution in content marketing and suggests methods such as surveys to bridge data gaps. Furthermore, monetizing content through ad revenue and brand partnerships is explored, as well as the strategic use of custom product pages for tracking engagement across various channels. The blog emphasizes the thoughtful integration of call-to-actions in content, aligning them with the audience's goals to enhance engagement and conversions.