“Content marketing is a long-term thing… You’re building brand and trust” — Fares Ksebati, MySwimPro

Content marketing is crucial for subscription app businesses as it helps generate awareness and attract subscribers, a lesson exemplified by Fares Ksebati, co-founder and CEO of MySwimPro. By addressing common swimming questions through YouTube videos and blog posts, Fares and his team established MySwimPro as the leading fitness app for swimmers. Content marketing is accessible to anyone, requiring minimal equipment like a smartphone and microphone. It's essential to select the right platforms, such as YouTube, Instagram, or TikTok, based on the audience's habits and your marketing goals. Although content marketing can also provide a secondary revenue stream through ads and partnerships, it demands patience and consistency, as success stories like MySwimPro's are built over years, not months, highlighting the necessity of persistence in achieving results.