“As seen on TV is a real thing, as seen on Instagram isn’t” — Ryan Beck, Pray.com

Ryan Beck, co-founder and CTO of Pray.com, discusses on the Sub Club podcast how the app successfully engages a faith-driven community by blending traditional marketing with modern technology, specifically targeting older demographics. Pray.com navigates the challenge of monetizing while maintaining the trust of its users by implementing a subscription model that balances free and premium services, ensuring both community support and business growth. The app's strategy leverages trusted advertising channels like TV and radio to attract older users more effectively than social media, emphasizing trust and alignment with traditional values. Additionally, Pray.com employs a data-driven approach to growth, using insights from user engagement and ad performance to refine their offerings and ensure adaptability in a rapidly changing digital landscape. By combining faith with technology in a way that resonates with their audience, Pray.com has managed to build a sustainable and impactful platform.