AdAttributionKit: What subscription apps need to know

Apple's introduction of AdAttributionKit during WWDC aims to enhance advertisers' ability to measure the effectiveness of their campaigns while preserving user privacy. This new framework is versatile, supporting various ad formats and offering broader compatibility compared to its predecessor, SKAdNetwork, as it works with both Apple App Store and third-party app stores. AdAttributionKit introduces advancements such as re-engagement tracking and a new postback mechanism that provides detailed attribution information, including conversion types and source identifiers. While it offers incremental improvements in fraud prevention and developer support, industry experts suggest that these updates may not significantly impact marketers' strategies, as re-engagement tracking was announced previously, and the lack of significant updates to SKAdNetwork could limit its adoption. The introduction of AdAttributionKit suggests a gradual transition from SKAdNetwork, potentially serving as its replacement, yet some believe that the updates do not sufficiently advance marketing capabilities.