“A big market is great only if you can take a substantial share of it” — Patrick Falzon, The App Shop

Patrick Falzon, co-founder of The App Shop and former General Manager at Mosaic Group, shares insights from his extensive experience in managing and scaling subscription app businesses on the Sub Club podcast. He emphasizes the importance of strategic market sizing, noting that a balance between market size and competition is crucial as larger markets often come with higher competition, while niche markets can offer better opportunities for differentiation. Patrick advises app developers to maintain a narrow focus on their app's core purpose rather than overloading it with features, as simplicity often leads to better performance. He also underscores the significance of having a well-planned exit strategy, highlighting the need for aligning with potential buyers and maintaining clean operations to attract interest and streamline acquisitions. His insights provide a valuable guide for developers aiming to build sustainable and scalable app businesses in a competitive market.