7 lessons to building a successful mobile app business

At the SaaStr Annual event in San Jose, a presentation highlighted key lessons learned from building and scaling Elevate, a mobile-first business, emphasizing the unique personal nature of mobile devices and the importance of leveraging this for app personalization. The discussion covered the necessity of providing ubiquitous access across multiple platforms to meet user service expectations, and acknowledged the high churn rates typical in mobile apps, underscoring the need for effective distribution strategies through app stores, including app store optimization and potentially being featured by Apple or Google. The presentation also addressed the inevitability of the "Apple tax" on app revenues, advocating acceptance of this cost due to the streamlined payment process it provides, while recommending that developers allow users to pay across various platforms, including iOS, Android, and web, to offer flexibility and convenience.