24 ways to optimize pricing, packaging, and paywalls for custom audiences using Targeting

Effective monetization of subscription apps can be achieved through personalized strategies using RevenueCat Targeting, which allows for optimization of paywalls based on target audience and in-app placement. This technique enables app developers to customize offerings by country, platform, app version, and user attributes, taking into account local purchasing power, cultural preferences, and platform-specific behaviors. Strategies include localized pricing, varied subscription durations, and timing of paywall displays to enhance user engagement and conversion rates. For instance, apps can adjust pricing strategies in different markets, experiment with subscription terms, and tailor paywall designs to reflect user demographics and platform-specific preferences. By analyzing metrics such as active trials, churn rates, and revenue impact via RevenueCat Charts, developers can refine their approaches to meet user needs more effectively. This tailored approach not only enhances user experience but also maximizes revenue potential.