2023 In-App Subscription Benchmarks: Top quartile apps performed 3-14x better than their peers

RevenueCat's inaugural in-depth in-app subscription benchmark report, based on data from over 20,000 apps, provides valuable insights for making informed business decisions in 2023. Despite a historic decline in overall in-app revenues in 2022 due to regulatory changes, inflation, and the aftermath of pandemic-driven growth, non-gaming apps and subscriptions experienced record spending. The report highlights the challenges of converting downloads into paid subscribers, with less than 2% conversion rates, but notes that top-performing apps achieved significantly higher conversion rates, outperforming lower quartile apps by 3 to 14 times. It includes insights from successful app developers and industry experts, encouraging businesses to target the upper performance quartile to drive unprecedented growth. The report provides comprehensive metrics on in-app subscription performance, such as activation rates, paid conversion rates, and renewal rates across various subscription durations, covering multiple categories and geographical areas. For those seeking further insights, an extended 59-page PDF report is available, and additional discussions on the findings are offered through a Sub Club episode.

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