Jetfuel, co-founded by JJ Maxwell, leverages Retool to enhance its internal tools and streamline operations across various teams, including customer support, creative, and trust and safety. Initially reliant on expensive contractors, Jetfuel needed more flexible and efficient solutions to integrate data and actions. Maxwell discovered Retool, which allowed quick and cost-effective development of critical dashboards and tools, such as a support dashboard and an advertising campaign management tool. These tools enabled Jetfuel's teams to visualize and act on data within the same platform, significantly reducing response times and improving customer service. The adaptability of Retool has allowed Jetfuel to iterate quickly, scale operations efficiently, and support thousands of creators, ultimately accelerating the company's growth and enhancing its service delivery.