Project Highlight: Contextual Billboards With APIs

Billboards generate significant revenue, and a project by Karunanidhi Devanidhi and Ganeshbabu Thavasimuthu explores using APIs to make them more relevant by creating context-sensitive advertisements. This innovative concept envisions billboards that change displays based on the viewer's interests, identified through facial recognition and Facebook data. The team utilized the Microsoft Computer Vision API for user recognition and the Facebook Graph API for accessing user interests, enabling personalized ad targeting. They developed their application using NodeJS, hosted on Microsoft Azure, and incorporated MongoDb for their web app, which allows advertisers to segment audiences by age, gender, and interests. This ambitious project was completed in 24 hours during a hackathon, showcasing the potential of combining technology with traditional advertising methods.