Scrum is widely appreciated for bringing order and visibility to development processes, but it falls short in facilitating rapid and continuous development due to issues like accumulating technical debt and lack of unified methodologies across teams. Continuous development is more a mindset than a method, requiring adoption of technical practices such as stable automation and code conventions through tools like linting, which streamline processes and allow developers to focus on critical issues rather than minor details. Emphasizing the importance of prioritizing tasks, the text suggests making gradual changes to transition toward continuous deployment by starting with minor services and pilot features, thereby building trust and momentum within the team. While RapidAPI has not yet achieved full continuous deployment, shifting away from traditional scrum practices and adopting a flexible, step-by-step approach has significantly advanced their development process.