Pulumi offers a customizable approach to naming cloud resources, addressing common concerns about the auto-naming feature that appends random characters to resource names for reasons such as avoiding naming collisions and facilitating zero-downtime updates. While this strategy is beneficial for managing multiple instances and ensuring smooth updates, Pulumi also provides options for users who prefer to manually specify names, which can be necessary for aligning with existing environments or controlling specific behaviors. Users can override the default auto-naming by specifying a physical name during resource creation, though they may need to refer to specific resource documentation for naming details, as not all resources use the "name" property. Despite the flexibility to customize or disable auto-naming, many customers revert to letting Pulumi manage naming due to its conveniences, ultimately finding a balance between automatic and manual naming strategies to suit their needs.