For B2B SaaS companies, integrating with customers' other applications is crucial, yet often challenging due to the time and resources required. Embedded integration platforms (iPaaS) like Prismatic offer a solution by enabling faster, scalable integration development and management, providing a white-label marketplace for customers to self-serve integrations. These platforms help reduce developers' workload, prevent lost deals due to insufficient integrations, and speed up customer onboarding by making integrations reusable and configurable. They also enhance customer experience with self-service tools, detailed logs, and monitoring features, reducing support burdens and enabling proactive issue resolution. Overall, an embedded iPaaS can significantly improve integration capabilities, helping companies remain competitive and responsive to customer needs.