B2B SaaS companies often struggle with customer integrations, which consume significant engineering resources and impact core product development. This workload typically involves creating complex integrations, maintaining infrastructure, and providing ongoing support, often leaving customer-facing teams without the tools they need to manage these tasks independently. Prismatic offers a solution with its embedded integration platform that empowers non-developers to create, deploy, and support integrations using a low-code designer and management environment, thereby reducing the burden on engineering teams. The platform also allows customers to self-service their integration needs through a white-labeled marketplace, enhancing efficiency and freeing up engineering resources for innovation and core product development. By providing pre-built infrastructure, Prismatic eliminates the need for engineering teams to manage integration infrastructure, further alleviating their workload and enabling them to focus on strategic initiatives.