Why pre-defined success metrics are so important in product development

We established success metrics for our DNS Settings page by defining clear job stories and outcomes for customers, such as increasing the number of users who set up DKIM records and Custom Return-Paths, which is a 40% increase. The new page provides real-time feedback on progress and helps customers follow best practices for email delivery, resulting in improved deliverability and customer satisfaction. By tracking metrics like Return-Path and DKIM confirmations per week, we were able to measure the success of the feature and make data-driven decisions for future improvements.