The Postmark team recently ran an "experimentation week" where all projects had to serve their support team, aiming to improve the customer experience. This focus on serving the support team led to several key improvements, including adding PDFs to invoice emails for easier bookkeeping and introducing a data deletion request API to simplify GDPR compliance. Additionally, the team made various internal tooling changes to optimize manual processes, making it easier for teams to work more efficiently and freeing up time for more impactful projects. These efforts demonstrate Postmark's commitment to delivering great customer support and empowering its team members to drive innovation and improvement.