Wave is a software company that helps micro-businesses grow and succeed by providing accounting, invoicing, payments, and payroll tools on a comprehensive platform. The Toronto-based company aims to make financial management accessible to all small businesses, regardless of their size or budget. Wave's goal is to prevent business failures caused by poor financial management, with over 50% of small businesses in North America failing within their first five years due to lack of understanding about finances. To address this issue, Wave offers many of its products for free and provides a user-friendly platform that allows small business owners to accept payments through both credit card and ACH (bank) methods, making financial transactions easier and more efficient.