The evolution from data access to data control is a key aspect of Plaid's mission, with the company aiming to give people more control over their financial information by building new experiences and infrastructure that prioritize security and privacy. This shift is driven by the diversity of use cases in digital finance, which creates an obligation for companies like Plaid to build safe and secure technologies. The latest white paper "Data controls: The next evolution in financial privacy" outlines Plaid's vision for the next set of technologies that can empower people with their data, while keeping them safe and secure as they move through the digital financial system.