The all-new Plaid Link

Plaid has introduced the all-new Plaid Link, a simplified and faster onboarding experience for users to connect their financial accounts with fintech apps. The new feature reduces the number of steps required to connect accounts by skipping the institution select pane for returning users and displaying relevant institutions first based on user location and app usage. Additionally, the design has been improved to be cleaner and more visually appealing, while also ensuring accessibility standards are met. The updated Link aims to make fintech easy, approachable, and accessible to all, with a focus on stable data connectivity and better user experience.