Shift takes the guesswork out of buying and selling used cars

Shift is a digital marketplace that aims to simplify the peer-to-peer used car market by bringing trust and convenience to its users. The company's first-generation payment collection processes threatened its core principles, prompting it to partner with Plaid to address the issue. Shift employs Balance and Auth to reduce administrative burdens, streamline its user experience, and better convert test drivers into car buyers, ultimately enhancing the overall experience for its customers.