Plaid is a network that provides financial account connections between consumers and fintech apps, aiming to facilitate an API-based ecosystem for reliable and secure access to consumer-permissioned data. The company has grown from covering a handful of banks to nearly the entire US banking market, including 5,000+ FDIC insured banks and thousands of other financial service providers. To accomplish this, Plaid is accelerating across a three-pronged approach: migrating to APIs, enabling an open finance future through the Plaid Exchange API platform, and creating an operating framework for digital finance through industry partnerships. The goal is to dedicate 75% of its traffic to APIs by the end of 2021, with the aim of delivering an API-led ecosystem that supports consumer connectivity needs and enables innovation in fintech.