Bank Intelligence is expanding for financial institutions

Plaid is expanding its Bank Intelligence suite for financial institutions by introducing new capabilities in Fraud Insights and Loyalty Insights to offer a more comprehensive view of customer financial activities. Fraud Insights provides real-time signals like Connection Risk Score and Network Alerts to help institutions detect and act on fraudulent activities before they materialize, leveraging Plaid's extensive network and machine learning capabilities. Loyalty Insights offers tools such as Retention Score and Primacy Score to assess customer engagement, predict churn risk, and identify primary banking relationships by analyzing financial behaviors across various apps and accounts. These new insights aim to help financial institutions protect revenue, enhance customer relationships, and make data-driven decisions for long-term growth by providing a holistic view of customer activities beyond their internal systems.

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