LendingTree, a leading online lending marketplace, aimed to increase user engagement by offering a more comprehensive view of users' finances, which would encourage them to return to the site more frequently. To achieve this goal, LendingTree expanded its services beyond loans and needed a way for users to securely share their financial data with the company. Plaid was chosen as the solution to facilitate this data sharing, enabling LendingTree to provide users with a more holistic view of their finances.